Thomas John Salzano: Why Are Core Business Values Important?

Any business just doesn’t grow because the management has taken and followed all the right steps regarding marketing and promoting strategies. It grows because they follow business core values that attached an employee to its company. Thomas Salzano, a New Jersey-based hairstylist, photographer, traveler, guitarist, and a blogger talks about the importance of core values in the context of a business.

Here’s what he has to say:

Core values provide a reliable foundation to help employees in creating innovative solutions for tougher problems. When employees embody core values of the company, they will work in consort and enable themselves to fulfill their mission of solving problems of their clients.

Core values represent employee’s highest aspiration for how he engages as a colleague, alumni, partner who works on behalf of the company.Being empathetic effects a company’s environment to a wider extent. The ability to understand challenges that other employees are dealing with and how you can help them in overcoming those challenges. All this comes under the character trait of the company and its employees.

There are three types of employees in any organization:

Employees who want things to happen
Employees who watch things to happen
Employees who make things happen
It all depends how ambitious the employees are and what changes or improvements they want to see in the company.

What’s wrong with existing core values?

Founders or CEOs are not passionate about them.
They are not actionable or achievable.
They are not connected to the company’s vision and mission.


Many companies that create remarkable core values that engage their employees well achieve a massive success. If you are a business owner, it’s your duty to transform your organization into one where employees breathe and live core values.

This is Thomas J Salzano, your trusted hairstylist, photographer, guitarist, and a blogger signing off for now.


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