Tuesday, 23 June 2015

4 Tips to Attract Customer With your Website by Thomas Salzano

Now days more and more people depend on their mobile devices to shop. its time to turn your business website traffic into potential dollars.

Its right time to update your old website to make your website new. Here are four ways to make your business website more efficient in an online-driven world:

1. Choosing a clean web design.

As a business, your goal is to have a high conversion rate and establish contact with potential customers. Design is an important part of any website, but not all online portals are created equally.

You can create an amazing website without letting form overshadow function, so avoid unnecessary items that will make it harder for your audience to get what they need, such as banners on the front page or long paragraphs on your contact page. Avoid placing important information in graphics and on pictures, since search engines can’t read them.

If you must use banners to highlight your content, include keywords in the picture’s title, alternative title and caption. If Google can’t index information, it might as well not exist.

2. Be mobile ready.

You may have noticed that the past year has seen an explosion of flat logos. This minimalist design is perfect for targeting mobile device visitors, as intricate designs may not look as great on a small screen as they do on a laptop. If your visitors have to repeatedly pinch their screens to access information, chances are they won’t visit again, and will move on to your competitor’s website.

The smartphone craze has forced businesses to now create responsive websites that automatically recognize screen resolution and resize the content to fit smaller screens. The website update to a mobile-friendly site may be costly, so comparison shop for a graphic designer who can work within your budget.

Related: What You Need to Know About Google's Recent 'Phantom' Update

3. Work on search-engine optimization.

You may think that no one knows your business as well as you do, but SEO specialists may beg to differ. From the broadest industries to the tiniest niche, search-result-page positioning is determined first and foremost by how people look for online content and how they react to it.

Using keyword-rich content is important. Don’t simply rely on yourself to find those keywords. Google AdWords offers a great service that allows you to find all the keywords your audience is using to describe and look for your business. The service also gives you traffic estimates to help you make projections based on how well they will do over a certain period of time.

Registering your business with Google Places does wonders for SEO. Not only does it propel your website to the top of the search results, your business will also appear as a pin on the map along with all your information, including your website. This adds credibility to your business and may be a decisive factor for clients who wish to get information on the fly.

4. Stay ahead of your audience’s needs.

Keep your website up to date by making sure that promotions, specials and product inventory are always current. Contact information, particularly your phone number, should be placed on the front page as well as a dedicated page easily accessible through the navigation bar. And finally, you can easily assist your potential clients with directions with a Google map embedded on the homepage, along with parking instructions.

Content Source

Thursday, 18 June 2015

Thomas Salzano - New to Search Engine Marketing? Must Read

Search Engine Optimization is the best approach to expand the visibility and to create clicks and leads with Search engine marketing. Its truly hard way and Long term achievement success making substance for your crowd which discovers pertinent and seeing how the web crawlers work. It for the most part needs extraordinary tirelessness.
PPC (Pay-per-Click) is another best choice for advertising. You can appreciate comes about quickly. Its tad bit expensive. In this we will concentrate on Google AdWords which is in light of PPC projects. With PPC you get your page showed on the internet searcher results page when somebody scans for the essential words you have chosen. As in PPC you got paid just when your advertisements are clicked charges are taking into account an expense for each snap

Adwords depends on three elements: keywords, ad creation, and landing pages.
  1. Keywords: You create a list of keywords that display of your ads when people search for them.
  2. Ad creation: You create ads to be shown when the keywords are searched. The goal is to make them relevant so they earn the click.
  3. Landing pages: When viewers click on an ad they arrive on your landing page. The objective of your landing page is to earn a conversion such as purchasing, downloading, enrolling, etc.

Friday, 12 June 2015

Thomas Salzano - Ways to Improve Website Conversions

When it comes to interacting with users and online customers, it is very important to have a website that offers good user experience which can easily convert visitors to customers. Understanding conversion rate is a simple process. You must know these things:
 - Why visitors are not converting?
- What you can do to fix this issue?

 You will get to know this only when you know the exact problem which users faced while accessing your website. 

 You can improve your website conversion rate only when these things are working fine for your website:

User Experience: It includes clean and intuitive interface which you offer to the website visitors.

Call to Action Analysis: Adding call to actions at exact place is very important. Do not add it at inappropriate place.

Website Usability Analysis: You should take care that your website visitors can easily find what they are looking for.

Information architecture design Analysis: It means to organize your website functionality and content with proper structure so that visitors can easily find and navigate.

Content relevancy Study: Take care of text to code ratio in website. It is very important to maintain a ration between graphics and text so that it looks good to user and not boring.

Tuesday, 2 June 2015

Thomas N Salzano - Online Marketing Tips for Entrepreneurs

Here are online marketing tips for entrepreneurs who are not having much budget to hire an online marketing agency for the promotion of their business online:

Generate Content:

Nobody else can better understand your business than you and your customer needs. Plan a content which is unique and liked by users. Do not try to add only technical content, add interesting facts also.

Add Call to Actions
A call to action added at right place may lead to conversion.

Do not miss Social Media:
Social media is the best way to make good online presence. Make official social media accounts on sites like Twitter, Facebook G+, LinkedIn, Pinterest and share your content there.

Helping People:
You can participate in active communities and share your thoughts on any help asked by users. It makes your expert presence in users' eye.

Follow Thomas N Salzano on G+ to get latest updates about internet marketing.

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